Residential Project Direction

Homes designed for how they feel.

Daylight, natural materials, and spaces shaped around the people who live there.

Owner-side direction for ambitious renovations, additions, and new homes: from the first walk-through to a clear brief, the right licensed team, and confident decisions along the way.

Discuss a property

The first Bay Area walk-through is complimentary.

Kitchen under a vaulted ceiling with a skylight, oak casework, stone counters, and herringbone oak floor

KEENTS sees every home as a canvas.
Never a blank one.

The property, the people, and what is already there shape what the home should become.

The role

KEENTS doesn’t replace the architect, the designer, or the builder. It represents the owner across all of them.

Architects lead design. Builders lead construction. Designers bring their expertise. KEENTS stays on the owner’s side from the first property walk-through, helping set the direction, assemble the right team, and guide the major decisions that shape the project.

Residence 01

Martinez, California

Personal residence · Owner-builder

Hall bath under its skylight, with green marble mosaic around the tub and a limestone floor
The original bathroom, with a fiberglass tub surround The same bathroom, before.

A 1902 Victorian, rebuilt behind the front door. Ceilings opened to the roofline, daylight brought in from above, and a small rear addition for a new living room and a second bath.

See how it was made

Residence 02

Berkeley, California

Renovation for resale · Acquisition, layout, and design direction

A 1906 Berkeley house rebuilt around a new foundation and new systems, delivered by a licensed general contractor under full permits.

See the project
Residence 02 from the street after the renovation

Residence 03

Lafayette, California

Foundation retrofit and renovation · Acquisition and project direction, with a partner

The great room at Residence 03 in Lafayette

A nearly 5,000 square foot hillside residence in Lafayette, stabilized structurally first, then simplified through white oak and a restrained material palette.

See the project

Residence 04

Long Barn, California

Cabin renovation · Acquired and finished with partners

A builder-grade mountain cabin given warmth and character: tiled showers, warmer wood, and a kitchen finished in deep blue.

See the project
The main living space at Residence 04 in Long Barn, with pine wainscot and a deep-blue kitchen

Residence 05

Napa, California

Collaborative renovation · Co-owner, project direction and design approvals

The kitchen at Residence 05 in Napa

A two-level house near downtown Napa with two personalities: light, contemporary farmhouse upstairs, a darker, rock-and-roll modern downstairs, and a backyard shed turned into a bar.

See the project

How a project moves

  1. Property

    What the site, the zoning, the structure, and the numbers allow.

  2. Vision

    What the home should become, and for whom.

  3. Team

    Finding the licensed architect, engineer, and builder the project requires.

  4. Materials

    Stone, wood, plaster, and finishes, chosen for how they feel, how they age, and what they put into the air.

  5. Owner decisions

    Priorities, selections, and approvals kept clear while the licensed team performs its work.

  6. Home

    A finished house that feels the way it was meant to.

About

Anthony Booker

Anthony Booker on the rocks above the ocean

KEENTS grew from Anthony Booker’s background in residential real estate and his work across dozens of renovations throughout the Bay Area and Northern California—as owner, investor, and advisor. That experience shaped how he reads a property: what is worth keeping, what needs to change, and where the investment will make the greatest difference.

He helps people see every home as a canvas, with its own character and possibilities. Through KEENTS, owners work directly with Anthony to define what their home should become, assemble the right team, and make the decisions that shape how it feels to live there.

Anthony’s interest in fitness and healthy living shapes the material point of view behind KEENTS: natural stone and wood, wool insulation, mineral finishes, abundant daylight, and materials chosen for how they feel, how they age, and what they put into the air.

The name

KEENTS is a word his daughter made up when she was little. She is the reason Residence 01 was built the way it was, with what went inside the walls mattering as much as what shows. The company carries her word because she kept him going while he built it.

How it starts

  1. Walk-through

    Complimentary in the Bay Area. We walk the property together and talk through what you want it to become.

  2. Home Brief

    A written direction for the home: what to keep, what to change, where the money should go first, which professionals the project needs, and the decisions ahead.

  3. Project direction

    Ongoing owner-side representation through design, bidding, and construction, scoped to the project.